Designed around you.
A website that shows what you do and makes it easy to get in touch.
What we doGood websites.
Good websites.
Useful systems.
From your first impression to the follow-up. Build the website, connect your tools and make the customer journey easier.
The foundationYour best salesperson.
Your best salesperson.
Built to do its job.
A fast website that explains what you do and makes it easy to enquire. Built around your business, and search-ready from day one.
See website packages ↗Watch the transformationThe full scopeWhat’s in the build.
What’s in the build.
And what isn’t.
15 pages, 2 revision rounds and a 14-day delivery window. The details are below.
Search-ready.
Built properly, so search engines and AI tools can read it.
Yours to own.
Your website, files and accounts stay in your name.
Explore the details
Designed around you.
- Up to 15 pages: Home, About, Contact and up to 12 service pages
- Privacy, terms and 404 pages on top, not counted in your pages
- A responsive layout for phones, tablets and desktops
- An enquiry form, Google reviews and one embedded booking, calendar or chat tool
Search-ready.
- Fast, crawlable pages with clear titles and descriptions
- Structured data, canonical URLs and a sitemap
- Clear business facts and an llms.txt reference for tools that use it
Yours to own.
- Website files, domain, hosting account and content in your name
- 2 rounds of revisions before launch
- A handover and an optional website care plan
A focused local business website
- Custom-coded tools, calculators or interactive maps
- Multi-step forms or complex form logic
- Members-only areas or gated content
- Online stores or product catalogues
- Email hosting and mailboxes (we keep your existing email working)
- Updates after launch (edit text and images yourself on any care plan, or $79 a small change)
What we’ll need from you
Your logo, photos, service list, hours and contact details. Tell us where your email is hosted, so it keeps working when the site moves. We confirm editing tools and any third-party subscriptions in your quote.
We write the copy. Each page is drafted from your brief with AI-assisted writing, reviewed and edited by a person, then sent to you for changes.
We build your privacy and terms pages. The wording is yours: supply it, or review our plain-English starter before launch. We don’t give legal advice.
Your 14-day delivery window starts once your brief and assets are complete.
Made for service businesses.
Trades, clinics and professional services with a team to keep busy. Online stores and complex applications sit outside what we build.
Search foundationsBuilt search-ready.
Built search-ready.
What’s in the build.
The search basics we build into every website, before it launches.
Technical foundations
Ready for search.
Fast, crawlable pages. Clear titles and descriptions. Structured data, canonical URLs and a sitemap. Part of building a website properly, not an extra.
Local relevance
Rooted in your area.
Your services and the areas you work in, clearly explained on the pages that matter, with the same business name and contact details everywhere on the site.
AI search foundations
Clear to people. Useful to AI.
Helpful answers, clear business facts and accessible content. A structured reference and llms.txt give tools that use them a concise description of your business.
AI search, llms.txt and WebMCP — what’s actually included?
A well-built, crawlable website remains the foundation for AI search. We make your services, location and business facts easy to understand, with content and structured data that agree.
We include an llms.txt reference for tools that use it. Google does not use this file as a ranking signal or requirement for AI search. It is a reference, not a promise of AI visibility.
WebMCP is about agent interaction. On this site, compatible browsers can expose a read-only tool for our public offer. Client tools for actions such as bookings or quote preparation are scoped separately. WebMCP remains an emerging browser capability, not an SEO ranking technique.
The foundations are part of every build. Google Business Profile setup, directory listings and ongoing search work come with Search, on top of Rego + Service.
Search, on top of Rego + ServiceSearch, looked after.
Search, looked after.
Every month.
The search work that carries on after launch: your Google profile, directory listings, rankings and AI answers, with a scorecard by email.
- Everything in Rego + Service
- Your Google Business Profile set up in the first quarter, then watched for changes and kept active with regular posts
- A listings and links audit in the first quarter: the council, industry, supplier and local websites where your competitors are listed or linked and you aren’t, turned into a short to-do list
- 50 directory listings in the first quarter, then a check each quarter with up to 10 new or corrected
- Weekly rankings for up to 25 searches and 3 competitors, and a monthly map check on your top 5
- About 10 questions your customers might ask AI tools, checked monthly in ChatGPT, Gemini, Perplexity and Google’s AI answers, plus work to make your site easy for them to read
- A scorecard by email every month, in place of the monthly email and quarterly report: Google clicks and searches, profile actions, enquiries by source, calls, and what we did
- Each quarter, a 30-minute strategy meeting, a keyword, competitor and search review, 2 more improvement hours on top of Rego + Service’s improvement, and targets scored on the next scorecard
- A call tracking number, so you can see which calls search brings in
Paid links, outreach campaigns and digital PR aren’t part of it; authority links are a separate option. We never guarantee rankings or AI mentions. AI answers change from person to person and day to day, so we report what we see.
Beyond the websiteGet chosen.
Get chosen.
Follow through.
Add-ons that call back, chase and follow up every enquiry. Founding prices for the first three clients on each.
Already have a website? Get a free website check or price add-ons for it . Every call follows our AI call rules.
Enquiry handlingCall every enquiry in two minutes.$395/monthfounding price, plus setup
Our AI assistant calls every new website enquiry within two minutes in allowed hours, asks your qualifying questions and books the next step. By default it says it’s an AI, and it always does when asked.
- Every new enquiry called within 2 minutes in allowed hours, and missed calls texted back
- Your qualifying questions asked, the next step booked, and your team alerted if a call fails
- Every call scored and a monthly report; 250 call minutes a month included, then $0.60 a minute
$395/month + $990 setup
Founding price · 3 spaces left · then $495/month + $1,990 setup
Guarantee: 95% of enquiries called within 2 minutes in allowed hours, or that month is free (outages on your own phone or software aside). If our calling provider is down, we text the person within 2 minutes to say a call is coming and call as soon as it is back; that counts as on time. Needs an Arello website on the Rego, where the form and its consent notice live; other websites are quoted. We confirm the start date in your quote.
Include in my quoteQuote follow-upChase every open quote.$235/monthfounding price, plus setup
Texts and emails follow up the quotes you’ve sent until the customer decides or opts out, reading quote status from your job software or CRM.
- Follow-ups timed around each quote, stopping on a reply, a decision or an opt-out
- Quote status read from your job software or your CRM
- A weekly report, with optional AI calls at $0.60 a minute
$235/month + $495 setup
Founding price · 3 spaces left · then $295/month + $990 setup
Works with any website. We connect it to your job software or CRM during setup. We confirm the start date in your quote.
Include in my quoteCustomer reactivationBring past customers back.$235/monthfounding price, plus setup
Regular texts and emails to past customers who agreed to hear from you, plus a campaign every quarter.
- Monthly touches by text and email, and a campaign each quarter
- Consent wording added to your forms and invoices
- Calls only to consented numbers, in allowed hours, at $0.60 a minute, checked against the Do Not Call Register every 30 days
$235/month + $495 setup
Founding price · 3 spaces left · then $295/month + $990 setup
Only customers who gave consent, or who you’re working with now, are contacted. Works with any website. We confirm the start date in your quote.
Include in my quoteReputation planTurn good jobs into reviews.$159/monthfounding price, plus setup
More reviews, prompt replies and a Google Business Profile that stays active. Works with any website, including ones we didn’t build.
- A text and email review request to every customer after each job
- Replies to every review within 3 business days; a person approves every 1- to 3-star reply
- 4 profile posts a month, a reviews widget for your website and a monthly report
$159/month + $145 setup, free with a build
Founding price · 3 spaces left · then $199/month + $290 setup
Setup is $145 on its own and free with a website build. 6-month minimum. We ask every customer, never only the happy ones, and we never write or reward reviews.
Include in my quoteCRM setupKeep leads organised.$29/month hostingplus setup
Every enquiry, in the right place. A CRM set up for your business, with your website form connected.
- Pipeline, fields and users set up for how your team works
- Your website form connected, so every enquiry arrives as a record with its source
- An hour of training for you and your team
$690 setup, $490 with a build, then $29/month for up to 2 people and $9/month for each extra person
Hosting is on our Australian server, with daily backups and updates. A person is anyone with a login, counted each month. Setup is included with enquiry handling. Already use a CRM? We quote connecting it instead. We confirm the start date in your quote.
Include in my quoteCall trackingKnow which calls your website brings.$99/monthno setup fee
A tracking number on your website, so you can see which calls it brings in.
- One tracking number on your website
- A call log in your monthly email
- Calls by source on the scorecard when you add Search
Optional add-ons, set up on their own schedule, separate from the 14-day website build. Monthly add-ons have a 6-month minimum. Software you already pay for stays separate.
Start a conversation
What’s next for your business?
Tell us what you have in mind. We’ll call or email within one business day, whichever you prefer.
A clear scope, price and schedule before you commit. No payment taken here.
Prefer email? hello@arello.com.au
Thanks, . We’ve got it.
We’ll call you on within one business day with next steps and any questions we need to put your quote together.
We’ll reply to within one business day with next steps and any questions we need to put your quote together.