From first click
to booked job. Websites for service businesses with a team

Yes. Building a website properly includes the search basics: fast, crawlable pages, clear service content, titles and descriptions, structured data, canonical URLs and a sitemap. We also add clear business facts and an llms.txt reference for tools that use it. Google Business Profile setup, directory listings and ongoing search work are part of Search, not the build. Search rankings and inclusion in AI answers are not guaranteed.

Everything in Rego + Service, plus ongoing search work: a listings and links audit up front, your Google Business Profile set up and kept active, 50 directory listings, weekly rankings for up to 25 searches, a monthly map check, and about 10 questions customers might ask AI tools checked every month. You get a scorecard by email each month, a 30-minute strategy meeting each quarter and 2 more improvement hours each quarter. Search is $510/month on top of Rego + Service at $249, so $759/month all up (a founding price for the first three clients, then $700 for Search, $949 all up), with a 12-month minimum, for websites we build. Paid links and outreach campaigns aren’t included. AI answers change from person to person and day to day, so we report what we see and never guarantee rankings or AI mentions. We confirm the start date in your quote.

Our AI assistant calls every new enquiry from your website within 2 minutes in allowed hours. By default it says it’s an AI (you can turn that off), asks your qualifying questions, books the next step and texts back missed calls, and your team is alerted if a call fails. The founding price is $395/month + $990 setup, with 250 call minutes a month included, then $0.60 a minute. We guarantee 95% of enquiries are called within 2 minutes in allowed hours, or that month is free. If our calling provider is down, we text the person within 2 minutes to say a call is coming and call as soon as it is back; that counts as on time. It needs an Arello website on a care plan, where the form and its consent notice live. We confirm the start date in your quote.

Yes. CRM setup is $690, or $490 with a website build: a CRM configured for your business, your website form connected so every enquiry arrives with its source, and an hour of training. Hosting on our Australian server is then $29/month for up to 2 people and $9/month for each extra person with a login. Already use a CRM? We quote connecting it. Quote follow-up chases quotes you’ve sent by text and email, and customer reactivation brings back past customers who agreed to hear from you. Add-ons run on their own schedule, outside the 14-day website build. We confirm the start date in your quote.

Enquiry handling, quote follow-up, customer reactivation, the reputation plan and Search each have a founding price for their first three clients, locked for as long as they stay. In return, we ask for a case study with before-and-after numbers, a testimonial (labelled as coming from a founding client) and permission to show the work. We’ll ask for a Google review, but never require or reward one.

The 14 days start when we receive your completed brief and all requested assets: logo, photos, services, hours and contact details. If we miss that deadline for a reason within our control, we refund the build fee. See the Terms for the full guarantee.

2 rounds of revisions are included. If you are still unhappy after both rounds, we rebuild the design once, to the same scope, at no extra cost. You review a preview before launch.

Your Google reviews remain on your Google Business Profile. For a replacement website, we plan redirects from old URLs and check important pages during the move. Rankings can fluctuate after a migration; search results are not guaranteed.

Your website files, domain, hosting account and content belong to you. We confirm the editing and handover setup in your quote. On any care plan you edit your own text and images. Pages you make yourself on a page template your site already has are free on any care plan (the Rego, Rego + Service or Search). A new page template is $249, including the first page and a form in the CMS. A new page template can be bought only on Rego + Service or Search. The Rego includes 2 small changes a month by request, and Rego + Service includes 4, done for you; a small change is one change on one page. Beyond that, or without a care plan, a small change is $79 and bigger jobs are quoted as a fixed price first.

The Rego is our hands-off website care plan: $79/month for hosting, security, stack updates and maintenance, uptime and enquiry form checks, and a same-business-day fix if the website or its form breaks. You edit your own text and images in Pages CMS, and you can send 2 small change requests a month: we send a preview within 3 business days and it goes live once you approve it. A monthly email shows your site’s health, visitors and enquiries. Requests come by email, with no meetings. It covers the website only, not email, devices or other IT. Your domain stays registered in your name and you pay its renewal directly. Every care plan has a 12-month minimum term, then runs month to month: cancel by email with 30 days’ notice. We never renew you into a new term. Your site stays yours; if you leave, responsibility for hosting and maintenance passes to you.

A person who does it for you. Rego + Service is $249/month: everything in the Rego, plus replies from a real person within one business day, 4 small changes a month done for you, and an improvement each quarter (2 new pages or one section redesigned, growing to 3 pages from month 12 and 4 from month 24). Every month we check where visitors get stuck, fix it and tell you what we did, and each quarter you get a short written report. There are no meetings: send it to us and we do it.

Not while you stay. Your monthly price is locked from the day you start. Our list prices may rise over time; if you cancel and come back later, current prices apply.

The build is $3,900 with any care plan, from the Rego at $79/month, or $4,900 without website care. Care plans have a 12-month minimum, so the build with a year of the Rego ($4,848) costs less than the build alone. Both include the same website, built search-ready. There is no monthly Arello care fee on build-only; you manage hosting, maintenance and any third-party subscriptions. Either way, your domain stays in your name. We confirm those requirements in your quote.

No. Website hosting and email are separate. Your mailboxes stay with your email provider, such as Google Workspace or Microsoft 365, and we make sure your existing email keeps working when the new site launches. We can set up simple forwarding for an address on your domain. If your email lives with your old web host, tell us early so it can be moved before that hosting is cancelled.

We do. We draft every page from your brief with AI-assisted writing, a person reviews and edits it, and you see it with your site preview. You send any changes or feedback before launch.

The build fee is invoiced in two parts: 50% to start and 50% before launch. Setup fees are split the same way, with the rest due when the service goes live. Care plans and any monthly services are invoiced monthly from launch. Prices are in Australian dollars. We don’t currently charge GST. No payment is taken on this website.

No. We build a fast, accessible, search-ready foundation with clear services and easy contact. Enquiries also depend on demand, competition, your reputation and how you handle leads. We do not guarantee rankings, traffic or enquiries.