Clear information.
For people and tools.

The same business facts and scope you’ll find on our website, in one place.

Business

Arello · Melbourne, Australia · Working Australia-wide

Website build with care

$3,900 upfront with any care plan, from $79/month · 12-month minimum on every care plan, then month to month with 30 days’ notice · monthly price locked while the client stays

Website build only

$4,900 upfront; the client manages ongoing hosting and maintenance costs

Included website

15 pages, built search-ready · 14 days from a complete brief and assets · Guarantee terms

Website care (the Rego)

$79/month · Hosting, security, stack updates and maintenance, with uptime and enquiry form checks. If the website or its form breaks, we fix it the same business day. 2 small changes a month by request, one change on one page each: you get a preview within 3 business days and it goes live once you approve it (unused changes don’t roll over). Edit your own text and images in Pages CMS, a simple editor we connect for you. A monthly email with your site’s health, visitors, enquiries and what changed. Requests by email. No meetings to sit through. Your monthly price is locked while you stay. It covers the website only.

Website care done for you (Rego + Service)

$249/month · Everything in the Rego. A real person replies within one business day. 4 small changes a month, done for you, text and image edits included (unused changes don’t roll over). An improvement each quarter: 2 new pages or one section redesigned, chosen from our suggestions, growing to 3 pages from month 12 and 4 from month 24 (unused improvements don’t roll over). Every month, we check where visitors get stuck, fix it and email you what we did. A short written report each quarter, with one recommendation. Reminders before holiday hours, price checks and licence renewals. No meetings: send it to us and we do it.

Website care and search (Search)

$759/month: $249 Rego + Service + $510 Search (Founding price · 3 spaces left · then $700/month for Search ($949 all up)) · for websites we build · Everything in Rego + Service. Your Google Business Profile set up in the first quarter, then watched for changes and kept active with regular posts. A listings and links audit in the first quarter: the council, industry, supplier and local websites where your competitors are listed or linked and you aren’t, turned into a short to-do list. 50 directory listings in the first quarter, then a check each quarter with up to 10 new or corrected. Weekly rankings for up to 25 searches and 3 competitors, and a monthly map check on your top 5. About 10 questions your customers might ask AI tools, checked monthly in ChatGPT, Gemini, Perplexity and Google’s AI answers, plus work to make your site easy for them to read. A scorecard by email every month, in place of the monthly email and quarterly report: Google clicks and searches, profile actions, enquiries by source, calls, and what we did. Each quarter, a 30-minute strategy meeting, a keyword, competitor and search review, 2 more improvement hours on top of Rego + Service’s improvement, and targets scored on the next scorecard. A call tracking number, so you can see which calls search brings in. No paid links; no guaranteed rankings or AI mentions. We confirm the start date in your quote.

Changes and hourly rates

$79 a small website change, bigger jobs quoted as a fixed price · $220/hour automation and CRM work · $300/hour emergencies, 1-hour minimum · quoted first

Payment

50% to start, 50% before launch or go-live. Prices are in Australian dollars. We don’t currently charge GST.

Enquiries

hello@arello.com.au · Response within one business day

Search foundations

• Technical foundations. Fast, crawlable pages. Clear titles and descriptions. Structured data, canonical URLs and a sitemap. Part of building a website properly, not an extra.
• Local relevance. Your services and the areas you work in, clearly explained on the pages that matter, with the same business name and contact details everywhere on the site.
• AI search foundations. Helpful answers, clear business facts and accessible content. A structured reference and llms.txt give tools that use them a concise description of your business.

Every build is search-ready: crawlable pages, titles and descriptions, structured data, a sitemap and AI-readable business information. Google Business Profile setup, directory listings and ongoing search work are part of Search, not the build. No guaranteed rankings or AI citations.

Add-ons

• Enquiry handling: $395/month + $990 setup (Founding price · 3 spaces left · then $495/month + $1,990 setup). We confirm the start date in your quote.
• Quote follow-up: $235/month + $495 setup (Founding price · 3 spaces left · then $295/month + $990 setup). We confirm the start date in your quote.
• Customer reactivation: $235/month + $495 setup (Founding price · 3 spaces left · then $295/month + $990 setup). We confirm the start date in your quote.
• Reputation plan: $159/month + $145 setup, free with a build (Founding price · 3 spaces left · then $199/month + $290 setup)
• CRM setup: $690 setup, $490 with a build, then $29/month for up to 2 people and $9/month for each extra person. We confirm the start date in your quote.
• Call tracking: $99/month

Enquiry handling, quote follow-up, customer reactivation, the reputation plan and Search each have a founding price for their first three clients, locked while they stay. Enquiry handling calls every new website enquiry within 2 minutes in allowed hours, with 250 call minutes a month included, then $0.60 a minute. Enquiry handling and call tracking need an Arello website on a care plan. The rules every AI call follows are on how our AI calls work. Indicative prices. Extras, integrations and software subscriptions are separate. Final scope and price confirmed in a quote.

How our prices work

• Your price is locked. Your monthly price never rises while you stay. List prices may rise over time; if you cancel and come back, current prices apply.
• Twelve months, then month to month. Every care plan has a 12-month minimum, then runs month to month: cancel by email with 30 days’ notice. We never renew you into a new term. Moving between the Rego and Rego + Service keeps your end date; adding Search starts 12 months from that day. Monthly add-ons have a 6-month minimum.
• Founding prices for the first three. Enquiry handling, quote follow-up, customer reactivation, the reputation plan and Search each have a founding price for their first three clients, locked while they stay, in return for a case study, a testimonial and permission to show the work. Founding prices already carry our biggest discount, so the rules below don’t stack on them.
• Care is the build discount. With any care plan, the build is $3,900 instead of $4,900, and a year of the Rego costs less than the difference. Care plans are never discounted.
• Setup costs less with a build. Reputation plan setup is free with a build and CRM setup is $490. Other setups are 25% off at standard prices, because we build the form and connections at the same time.
• Later setups cost less too. At standard prices, your second and later automation setups are 50% off, because the connections are already in place.
• Monthly add-ons cost less together. With two monthly add-ons running, each standard-priced one is 10% off; with three or more, 15% off. Care plans don’t count, and the discount shows as its own line on your invoice.

AI and agent information

Our llms.txt is a concise reference for tools that use it. The public offer is also available as JSON. These files do not guarantee search rankings or inclusion in AI answers.

The homepage can register a read-only WebMCP tool named get_arello_public_offer in compatible browsers. It returns public business information and indicative pricing. It does not read personal form entries, change a package, book a service or submit an enquiry. WebMCP browser support is still emerging.

Google’s AI search features use its search foundations; Google does not use llms.txt as a ranking input. WebMCP concerns agent interaction. Google’s AI search guidance · Chrome’s WebMCP documentation.

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