Know the scope.
Know the price.
Choose your website, add what you need and see the total, with every saving shown. Clear costs before anything starts.
A clear price.
Room to make it yours.
Choose your website, add what you need and see the total, with every saving shown. Final scope and price confirmed before work begins.
What’s covered by each care plan?
The Rego
- Hosting, security, stack updates and maintenance, with uptime and enquiry form checks
- If the website or its form breaks, we fix it the same business day
- 2 small changes a month by request, one change on one page each: you get a preview within 3 business days and it goes live once you approve it (unused changes don’t roll over)
- Edit your own text and images in Pages CMS, a simple editor we connect for you
- A monthly email with your site’s health, visitors, enquiries and what changed
- Requests by email. No meetings to sit through
- Your monthly price is locked while you stay
Rego + Service
- Everything in the Rego
- A real person replies within one business day
- 4 small changes a month, done for you, text and image edits included (unused changes don’t roll over)
- An improvement each quarter: 2 new pages or one section redesigned, chosen from our suggestions, growing to 3 pages from month 12 and 4 from month 24 (unused improvements don’t roll over)
- Every month, we check where visitors get stuck, fix it and email you what we did
- A short written report each quarter, with one recommendation
- Reminders before holiday hours, price checks and licence renewals
- No meetings: send it to us and we do it
Search
- Everything in Rego + Service
- Your Google Business Profile set up in the first quarter, then watched for changes and kept active with regular posts
- A listings and links audit in the first quarter: the council, industry, supplier and local websites where your competitors are listed or linked and you aren’t, turned into a short to-do list
- 50 directory listings in the first quarter, then a check each quarter with up to 10 new or corrected
- Weekly rankings for up to 25 searches and 3 competitors, and a monthly map check on your top 5
- About 10 questions your customers might ask AI tools, checked monthly in ChatGPT, Gemini, Perplexity and Google’s AI answers, plus work to make your site easy for them to read
- A scorecard by email every month, in place of the monthly email and quarterly report: Google clicks and searches, profile actions, enquiries by source, calls, and what we did
- Each quarter, a 30-minute strategy meeting, a keyword, competitor and search review, 2 more improvement hours on top of Rego + Service’s improvement, and targets scored on the next scorecard
- A call tracking number, so you can see which calls search brings in
A small change beyond your plan’s allowance is $79; bigger jobs are quoted as a fixed price first. We confirm any third-party costs in your quote. Search results aren’t guaranteed: AI answers change from person to person and day to day, so we report what we see.
Extra pages and a blog Optional, paid once
Example structure; page names agreed with you.No new website build included.
What would 12 months cost?
$4,848 for the priced items shown, if you keep any monthly services for 12 months. Care plans have a 12-month minimum. Separately quoted services and your own third-party costs are excluded.
Every build includes 15 search-ready pages and ownership. Extras, software and third-party costs are separate. Prices are in Australian dollars. We don’t currently charge GST. 50% to start, 50% before launch.
What would cover the cost?
Put the cost in context.
See how many extra jobs a month would cover the priced items in your package.
An illustration of cost, not a forecast of new customers.
For example, the job price minus labour, materials and other costs of delivering it.
extra jobs a month, or about 20 across 12 months, to cover $4,848Upfront costs + 12 months of selected monthly items
Based on your selected package. This is a cost illustration, not a prediction of new customers. Your own third-party costs are excluded.
Website builds: live in 14 days from your complete brief and assets, or your build fee back if the delay is within our control. Read the guarantee.
Every other price.
In one place.
What you pay once and what we quote. Website plans and add-ons are priced in your package above. Nothing is added without your say-so.
One-off extras
Paid once. Add them to the build, or later.
Extra pages and job stories
More service or FAQ pages. Or a job story: send photos and a voice note from a finished job and we write and publish it. The first job story needs a page template (Rego + Service or Search). Packs last 12 months. Pages you make yourself on a page template your site already has are free on any care plan (the Rego, Rego + Service or Search).
$99 each5 for $449 · 10 for $799
Page template
A new design for pages that don’t fit the layouts your site already has, such as job stories or a gallery. Pages you make yourself on a page template your site already has are free on any care plan (the Rego, Rego + Service or Search). A new page template can be bought only on Rego + Service or Search.
$249includes the first page and a form in the CMS
Blog setup
Blog structure, categories and three starter posts.
$400free with a 6-article pack
Existing blog migration
Your existing posts brought across, with redirects where needed.
$249free for simple WordPress sites under 30 posts
Articles
Written from your own input, such as a voice note or a few answers. Drafted with AI, fact-checked and edited by a person, then sent to you to approve.
$249 each6 for $1,299 · packs last 12 months
Keyword, competitor and link research
A one-off deep dive: the searches your customers use, who ranks for them, and the council, industry and local websites where your competitors are listed or linked and you aren’t, in a written report.
$499
Directory listings
Your business listed on the Australian and industry directories worth having, with the same details everywhere. Search includes 50.
$299 for 50$599 for 100
Authority links
Articles placed on other relevant websites that link back to yours, to build your site’s authority. Third-party placements, with no ranking guarantee.
$949 for 3$1,490 for 5 · for websites we built
Changes, hourly work and quotes
A fixed price, or quoted before any work starts.
Small changes
New text, a photo swap or a new FAQ, without a care plan or beyond its monthly changes. Bigger jobs, such as a new section, are quoted as a fixed price first.
$79 eachone change on one page
Automation, integration and CRM work
Changes to your CRM, automations and connected tools after setup.
$220/hour
Emergency work
Same-day or out-of-hours requests, and fixing breaks caused on your side, such as a changed password or a revoked key.
$300/hour1-hour minimum
Custom features or integrations
Calculators, booking systems, connecting a CRM you already use. Send us the brief.
Quoted
How our prices work
- Your price is locked.
Your monthly price never rises while you stay. List prices may rise over time; if you cancel and come back, current prices apply.
- Twelve months, then month to month.
Every care plan has a 12-month minimum, then runs month to month: cancel by email with 30 days’ notice. We never renew you into a new term. Moving between the Rego and Rego + Service keeps your end date; adding Search starts 12 months from that day. Monthly add-ons have a 6-month minimum.
- Founding prices for the first three.
Enquiry handling, quote follow-up, customer reactivation, the reputation plan and Search each have a founding price for their first three clients, locked while they stay, in return for a case study, a testimonial and permission to show the work. Founding prices already carry our biggest discount, so the rules below don’t stack on them.
- Care is the build discount.
With any care plan, the build is $3,900 instead of $4,900, and a year of the Rego costs less than the difference. Care plans are never discounted.
- Setup costs less with a build.
Reputation plan setup is free with a build and CRM setup is $490. Other setups are 25% off at standard prices, because we build the form and connections at the same time.
- Later setups cost less too.
At standard prices, your second and later automation setups are 50% off, because the connections are already in place.
- Monthly add-ons cost less together.
With two monthly add-ons running, each standard-priced one is 10% off; with three or more, 15% off. Care plans don’t count, and the discount shows as its own line on your invoice.
Weighing us up against a freelancer or an agency? See how the three compare ↗
Send us your package.
We’ll call or email within one business day with next steps. No package yet? Tell us what you need and we’ll help you choose.
A clear scope, price and schedule before you commit. No payment taken here.
Prefer email? hello@arello.com.au
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