{
  "business": "Arello",
  "website": "https://arello.com.au",
  "email": "hello@arello.com.au",
  "location": "Melbourne, Australia",
  "serviceArea": "Australia-wide",
  "currency": "AUD",
  "websiteWithCare": {
    "upfront": 3900,
    "monthlyCare": 79,
    "minimumCareMonths": 12,
    "thenMonthToMonth": true,
    "noticeDays": 30,
    "priceLockedWhileClientStays": true
  },
  "websiteOnly": {
    "upfront": 4900
  },
  "careIncludes": [
    "Hosting, security, stack updates and maintenance, with uptime and enquiry form checks",
    "If the website or its form breaks, we fix it the same business day",
    "2 small changes a month by request, one change on one page each: you get a preview within 3 business days and it goes live once you approve it (unused changes don’t roll over)",
    "Edit your own text and images in Pages CMS, a simple editor we connect for you",
    "A monthly email with your site’s health, visitors, enquiries and what changed",
    "Requests by email. No meetings to sit through",
    "Your monthly price is locked while you stay"
  ],
  "websiteWithService": {
    "upfront": 3900,
    "monthly": 249,
    "minimumMonths": 12,
    "includes": [
      "Everything in the Rego",
      "A real person replies within one business day",
      "4 small changes a month, done for you, text and image edits included (unused changes don’t roll over)",
      "An improvement each quarter: 2 new pages or one section redesigned, chosen from our suggestions, growing to 3 pages from month 12 and 4 from month 24 (unused improvements don’t roll over)",
      "Every month, we check where visitors get stuck, fix it and email you what we did",
      "A short written report each quarter, with one recommendation",
      "Reminders before holiday hours, price checks and licence renewals",
      "No meetings: send it to us and we do it"
    ],
    "meetings": "None"
  },
  "websiteWithCareAndSearch": {
    "upfront": 3900,
    "monthly": 759,
    "regoAndServiceMonthly": 249,
    "searchMonthly": 510,
    "foundingPrice": true,
    "standardMonthly": 949,
    "standardSearchMonthly": 700,
    "minimumMonths": 12,
    "includes": [
      "Everything in Rego + Service",
      "Your Google Business Profile set up in the first quarter, then watched for changes and kept active with regular posts",
      "A listings and links audit in the first quarter: the council, industry, supplier and local websites where your competitors are listed or linked and you aren’t, turned into a short to-do list",
      "50 directory listings in the first quarter, then a check each quarter with up to 10 new or corrected",
      "Weekly rankings for up to 25 searches and 3 competitors, and a monthly map check on your top 5",
      "About 10 questions your customers might ask AI tools, checked monthly in ChatGPT, Gemini, Perplexity and Google’s AI answers, plus work to make your site easy for them to read",
      "A scorecard by email every month, in place of the monthly email and quarterly report: Google clicks and searches, profile actions, enquiries by source, calls, and what we did",
      "Each quarter, a 30-minute strategy meeting, a keyword, competitor and search review, 2 more improvement hours on top of Rego + Service’s improvement, and targets scored on the next scorecard",
      "A call tracking number, so you can see which calls search brings in"
    ],
    "excludes": "Paid links, outreach campaigns and digital PR",
    "startDate": "We confirm the start date in your quote."
  },
  "extraPages": {
    "each": 99,
    "packs": [
      {
        "pages": 5,
        "price": 449
      },
      {
        "pages": 10,
        "price": 799
      }
    ],
    "packsValidMonths": 12,
    "ownPages": "Pages you make yourself on a page template your site already has are free on any care plan (the Rego, Rego + Service or Search).",
    "firstJobStory": "The first job story needs a page template (Rego + Service or Search)."
  },
  "pageTemplate": {
    "price": 249,
    "includes": "the first page and a form in the CMS",
    "availableOn": "Rego + Service and Search",
    "rule": "A new page template can be bought only on Rego + Service or Search."
  },
  "includedPages": 15,
  "delivery": "14 days from a complete brief and assets; terms apply.",
  "search": "Every build is search-ready: crawlable pages, titles and descriptions, structured data, a sitemap and AI-readable business information. Google Business Profile setup, directory listings and ongoing search work are part of Search, not the build. No guaranteed rankings or AI citations.",
  "addOns": [
    "Enquiry handling: $395/month + $990 setup (Founding price · 3 spaces left · then $495/month + $1,990 setup). We confirm the start date in your quote.",
    "Quote follow-up: $235/month + $495 setup (Founding price · 3 spaces left · then $295/month + $990 setup). We confirm the start date in your quote.",
    "Customer reactivation: $235/month + $495 setup (Founding price · 3 spaces left · then $295/month + $990 setup). We confirm the start date in your quote.",
    "Reputation plan: $159/month + $145 setup, free with a build (Founding price · 3 spaces left · then $199/month + $290 setup)",
    "CRM setup: $690 setup, $490 with a build, then $29/month for up to 2 people and $9/month for each extra person. We confirm the start date in your quote.",
    "Call tracking: $99/month"
  ],
  "foundingPrices": "Enquiry handling, quote follow-up, customer reactivation, the reputation plan and Search each have a founding price for their first three clients, locked while they stay.",
  "smallChange": 79,
  "hourlyRates": {
    "automation": 220,
    "emergency": 300,
    "emergencyMinimumHours": 1
  },
  "tax": "Prices are in Australian dollars. We don’t currently charge GST.",
  "quote": "Indicative prices. Extras, integrations and software subscriptions are separate. Final scope and price confirmed in a quote."
}